We all have heard of the romantic notion of a quaint restaurant tucked deep in the heart of the city, known to very few, except the highly privileged to whom the whereabouts have been passed along by a whisper. Chances are, your business doesn’t have this aura, as much as you would love it to. In the real world, customers must be found, and ushered into your business. In recent years, with the growth of social networking through sites like Facebook and Twitter, we have seen new marketing strategies forming. From advertisements to fan pages, becoming a part of the customers network has many benefits.
The saying “out of sight, out of mind” has a lesson in advertising. By using social networks to promote your business, you are in a constant rotation of appearances on pages, and exposure is the name of the game. Your goal should be to create a buzz, and hopefully gain the positive attention that feeds good reviews, return customers, and draws the new customer in due to word of mouth. In social networking, the critics are the users friends, co-workers, and family, so their reviews hold more value than an unknown critic. This type of marketing allows the customer to do the advertising for you, as long as you can get them in the door, and impress them enough to make them spread the word.
Another wonderful aspect of social networking is that it can be relatively inexpensive, especially when compared to other forms of advertising. Most sites are free to use, and other than the time one spends promoting their product or service, the network of followers, or friends you have gathered takes care of the rest. This form of marketing isn’t limited to billboards, news print, or specific television channels. In fact, you are constantly being carried in one’s pocket throughout the day on their blackberry, droids, iPhones, and other devices. It’s this type of recognition, and reminder of your presence that gets customers through your door.
Adapting to customers needs provides challenges, but in this case the solution is simple. Mobile Internet has revolutionized the process by which we interact, and gather information. Social networking has opened a door for opportunities to introduce ideas and information, which is an invaluable marketing tool. As the reliance on mobile devices has become common place, and social networking sites integrate their services with this technology, it is imperative to take advantage of all the opportunities to become known. That is unless of course you will take your chances on whispers.